Winning the Triple Crown of Craftsmanship: Custom Derby Displays

In Louisville, the first Saturday in May isn’t just a date on the calendar—it’s a lifestyle. As the city gears up for the Kentucky Derby, the energy is electric, the mint is being muddled, and at Open Grain, we’ve been busy behind the scenes helping two iconic brands gallop into the spotlight.

We recently partnered with Angel’s Envy and Grey Goose to create custom horseshoe displays that are heading to liquor stores across the region. If you’re out stocking up for your Derby party, keep an eye out for these gold-standard pieces!

From Digital Design to the Winner’s Circle

Creating a display that captures the spirit of the Greatest Two Minutes in Sports requires a mix of high-tech precision and old-school elbow grease. Here’s a look at how we brought these horseshoes to life:

  • Precision Cutting: We started by utilizing our CNC machine to ensure every horseshoe was perfectly symmetrical and true to the iconic silhouette.

  • The Finish Work: Each piece underwent a rigorous process of sanding, priming, and painting to achieve that sleek, gold finish that screams “Trophy Room.”

  • The Foundation: A display is only as good as its stability. We constructed a heavy-duty, sturdy base designed to hold the weight of the horseshoe and the branded logos securely, ensuring they look great even in the busiest retail environments.

Two Icons, One Classic Look

Whether you’re a fan of the rich, finished complexity of Angel’s Envy or the crisp, refined taste of Grey Goose, these displays were designed to highlight the best of both worlds.

The deep crimson of the Angel’s Envy plaque pops beautifully against the gold, while the clean, white Grey Goose logo offers a sophisticated, modern contrast. Both sit atop a minimalist black pedestal that lets the brand—and the horseshoe—do all the talking.

Join the Scavenger Hunt!

These displays are officially hitting the “track” (aka your local liquor stores) right now. We take a lot of pride in seeing our work out in the wild, and we want to see them through your lens!

If you spot one of our horseshoe displays while you’re grabbing your Derby essentials, snap a photo and tag us! Let’s see which stores are winning the display game this year.

Happy Derby, Louisville! Let the races begin.